Portfolio
Selections from the Vault
Video Narrative
Project
World Heritage Oceans Awareness Campaign with Gisele Bündchen
Client
UNESCO World Heritage Marine Program
Role
Concept Developer; Script Writer
Impact
Raised profile of World Heritage’s oceans sites; attract new funds to enable collaborative management between park rangers and communities
Narrative Change
Project
Plastic Free Future, #BreakFreeFromPlastic
Client
Greenpeace International
Role
System Change Strategist; Communications/ Engagement Advisor; Global Movement Liaison; Fundraiser
Impact
Global citizen-science launch action changed dominant “who’s responsible” narrative overnight; reset international stakeholder table; put world on course for UN Global Plastic Pollution Treaty currently under negotiation
Communications Suite
Project
Public-Private Conservation & Livelihoods Pilot Project
Client
Conservation International, USAID, Walton Family Foundation
Role
Communications Strategist; Narrative Frames/Core Message Crafter; Story Writer; Editor; Photographer; Strategic Communications Trainer
Impact
Brought integrated conservation & economic development approach to life for key audiences; national Indonesia NGO assumed ownership, expanded approach across Indonesia
Communications Suite
Project
San Francisco Vision 2025 Making District Schools Great
Client
Sylvia Yee, former Vice President of Programs, Evelyn and Walter Haas, Jr. Fund
Role
Communications Strategist; Narrative Frames/Core Message Crafter; Website Writer; OpEd & Speech Writer
Impact
Successfully positioned Fund as go-to expert, idea leader on urban public schools, early childhood education
Landscape Scan
Project
Research to Inform 5-Year Strategic Plan
Client
David and Lucile Packard Foundation
Role
Researcher; Interviewer; Analyst; Writer; Graphic Designer; Presenter
Impact
Recommendations became focus areas for Foundation’s next-stage early childhood education portfolio; Foundation maintained its edge as early ed leader, innovator in California, US
Executive Communications
Project
Executive communications for the CEO
Client
National US Literacy Campaign
Role
OpEd, Blog & Speech Writer
Impact
“Tory Read is my communications secret weapon.” - Ralph Smith